Women who dye their hair blonde experience an increase in feelings of attractiveness towards the opposite sex and general confidence, claim researchers.

Also, women who dye their hair blonde are more likely to ask someone out for a date. For reaching the conclusion, university researchers studied the effect hair colouring had on a woman’s mood and well-being.

“Colouring your hair may seem like an art to most people, but there is actually a lot of science behind it,” the Daily Star quoted Dr Mark Sergeant, who led the team of experts linked to Nottingham Trent University, as saying. “The changes we noted in the study in participants behaviour and psychology were significant.

“Not only were their confidence and mood levels elevated but their inhibitions seemed to be mitigated with many reporting feeling more attractive and sexually exciting,” he added. The study involved 205 women aged between 25 and 66.

Over 50 per cent said they coloured their hair to “get attention” from strangers or “be noticed” by friends and colleagues.



Source: http://timesofindia.indiatimes.com/Man-Woman/Dye_your_hair_to_get_more_sex/artic...



   

I agree with bikerbraid.  Only women who already wanted to change their hair color to blonde and who already thought being blonde would give them confidence gained confidence in this way.

Here's a link to another article on this study:

http://www.themedguru.com/articles/women_dye_your_hair_blonde_to_stay_sexy-86112...

It says the study was funded by Clairol, so I sort of doubt the absence of bias.

It's an interresting question, though.  I'd like to see some real figures, comparing the different hair colors women get and how they feel right afterward, and then several weeks afterward.  Beware of studies that rely completely on people's description of their behaivior; just because a woman says she feels more likely to ask for a promotion doesn't mean she actually will.

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rotfl

Hmph, I'm a natural blonde with low self confidence, I don't think dying my hair even blonder would make me feel more confident, forward, or attractive. However if it really does affect your brain that way...  lol If I felt it would I'd dye my hair in a heartbeat. But seeing as I'm too lazy to deal with the upkeep I'll stick with my color that you can't get from a bottle, and my "issues" I think it's what makes me, me.