Dove advert from Home Basics magazine, Fall 2005


Hair care fact and fictions:

Are you caring for your hair in the way that it deserves?  Take our quick hair care quiz to find out:

I was my hair until it squeaks.  Y or N
I avoid washing my hair every day: to damaging.   Y or N
I protect my hair by using good conditioner.   Y or N
I brush my hair 100 strokes a day to keep it shiny and healthy.  Y or N
I try not to wash my hair too often because it causes hair loss.  Y or N

If you answered “yes” to any of these questions, it may surprise you to learn that each of these statements reflects a myth about modern hair care.  Here are the facts and fictions of hair care.

Fiction:  Hair should be so clean it squeaks.
Fact: If you said yes, you’re not alone.  A recent study showed that two-thirds of women believe their hair is thoroughly clean only when it squeaks.  In reality, your squeaky hair my be crying out for help!  It may actually be “overly clean squeaky,” because the hair has been stripped of its natural protective oils.

Fiction: Washing your hair everyday can damage it.
Fact: There’s no need to suffer the not-quite-clean feeling that goes with skipping shampoos.  The right shampoo will wash away the bad (excessive oil and dirt and product build-up) without washing away the good (proteins and protective moisturizes that are found naturally in hair.)

Fiction:  Conditioner is the most important factor in protecting your hair’s health and luster.
Fact:  Many things you already know about can damage you hair: sun, blow-drying, ironing, chorine.  Did you know that it could also be damaged by some shampoos?  So while conditioner can help fight the damage caused by all these factors, it helps to treat you hair properly from the start by using a shampoo that won’t over-strip it.

Fiction:  Brushing your hair 100 strokes a day keeps it shiny.
Fact:  This little piece of hair advice helped women maintain luscious locks when shampooing was far from a daily occurrence.  Excessive brushing can erode the cuticle, weakening hair and causing split ends.

Fiction:  Frequent shampooing increases hair loss
Fact: It may seem that way because we tend to notice the hairs that fall out during shampooing and drying. In fact, the average person loses about 100 hairs a day.  Sounds like a lot until you consider that most of us have somewhere in the neighborhood of 100,000 hairs on our heads.

5 tips for terrific tresses:
1. Use a shampoo that cleans without damaging.
2. Pat hair gently with a towel to dry, don’t rub vigorously.
3. Use a comb, not a brush on wet hair.
4. Choose a brush with natural bristles – it’s gentler in hair.
5. Avoid using elastics, which contribute to split ends.

Maggie me too! what I did was I gave the shampoo to hubby to wash the car! 

lol. I noticed that too, Sara! 

I agree- why wash hair every day when there is no need? My hair isn't in need of a wash every day.

I also wash my hair until it squeaks- shampoo bars make hair squeak, it's totally normal and does not indicate that the hair has been stripped.

So yeah...everything's relative...

I used to love DOVE, but after using it for a few month, my hair felt like it is weighing a ton. 
Then I started reading some posts here on that board.....needless to say, it changed the way I care about my hair totally.