Think about this...
I'm hoping, in the near future, we will have the technology to permanently change the texture (or type) of hair that we were naturally born with.  My hair is too thin.  I'm sure I'm not alone in this, I will pay big bucks for hair like Nora Jones, Shakira or jennifer Lopez.

Ladies, picture having the  hair you have always wanted, growing out of you head naturally.
I don't know how it would work.. maybe a pill, injection or grafting???  I don't know but I'd surely be in line for it.  

As the article that was just posted on stem cells indicates, they are getting close to getting hair to grow where it didn't.  Changing the hair type might not be far behind.